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Belbello Antiques

To the cities of Italy FRATELLI BOCCONI OLD PRINT FASHION CATALOG HATS BM41

To the cities of Italy FRATELLI BOCCONI OLD PRINT FASHION CATALOG HATS BM41

$132.00 USD
$132.00 USD
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ANTIQUE PRINT
Milan, second half of the 19th century.
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 ANTIQUE ETCHING
 Milan (Italy), second half of the 19th century



DESCRIPTION / DESCRIPTION
Antique print from a mail order catalog of the Bocconi brothers' "Alle città d'Italia" department store.

A brief history of the first Italian department stores "Alle città d'Italia"
1877. The Bocconi brothers inaugurate, at the Hotel Confortable, the Aux Villes d'Italie department store, the first in Italy, on the model of Le Bon Marché by Aristide Boucicaut (1852), made famous by Emile Zola in the novel Au Bonheur des Dames (1883). In 1880 the sign became Alle città d'Italia. In 1887 the new headquarters in Rome Piazza Colonna opened based on a design by Giulio De Angelis and in 1889 the new headquarters in Milan Piazza Duomo designed by Giovanni Giachi.
1917. Magazzini Bocconi is sold to Senatore Borletti, who entrusts Gabriele D'Annunzio with the idea of ​​the name. This is how the company called Rinascente was born, which was officially registered on 27 September 1917. On 7 December 1918 Rinascente opened to the public in the building in Piazza del Duomo. A few days after the inauguration, the building was destroyed by fire. Between 1919 and 1920 the branches in Turin, Genoa, Bologna, Florence, Rome, Naples and Palermo reopened and were renovated.

The mail order catalogs of the warehouses in the cities of Italy by the Bocconi brothers were published and sent every two months. THE the most important numbers were those of April and October, which they advertised the season's collections respectively spring/summer and autumn/winter season. The other numbers were dedicated to periodic events - the end-of-season sales, the "white fair", Christmas presents - or specific products such as underwear, home and furnishing fabrics.
          
Period: late 19th century
Support and technique: etching on paper
Origin: Milan, Italy
Condition: excellent
Measurements: 24 x 33 cm (including frame); 18 x 25 cm (sheet size)
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Page from a fashion catalog of the "Alle città d'Italia", the first Italian department store opened in Milan in 1877 by the Bocconi brothers, now renamed "La Rinascente".

Period: late 19th century
Medium and painting surface: etching on paper
Place of origin: Milan, Italy
Condition: very good
Dimensions in centimeters: 24 x 33 cm (with frame); 18 x 25 cm (print size)
 Dimensions in inches: 9.44" x 12.99" cm (with frame); 7.08" x 9.84" cm (print size)
PAYMENT / PAYMENT
We accept the main payment methods and cash in case of hand collection at our warehouse in Turin.
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We accept the most popular payment methods and cash on local pick up.

 

SHIPPING / SHIPPING

Insured and tracked shipping with delivery throughout Italy within 3-4 working days.
International shipping is available.
It is possible to collect it by hand at our warehouse in Turin by appointment and at no additional cost.
Each item is carefully packaged.
We offer shipping discounts for multiple purchases.
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Trackable and insured shipping.
Delivery time: 5-7 working days.
Local pick up available in Turin (Italy).
 
 
REFUND / RETURN

Return possible according to the law.
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We accept returns.



FURTHER INFORMATION / NOTES

For viewing in person, any high resolution photographs or requests for clarification do not hesitate to contact us.
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For any additional information or high resolution pictures feel free to contact us, we will be happy to answer your questions.
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